A simple subject line can make or break the open rate for your emails.
Would you click on an email with the following subject line?
Looking at the snippet of email address displayed by my email service didn’t inspire confidence either. All I saw was “marketer-ese.” At best, I figured, this was an email from some market research firm.
However, I felt curious, so I expanded the email line. I discovered the email was from an organization I respect, but won’t name. The full email address was something like marketresearch@ORGANIZATION.com
Your bottom line: Pick your subject line carefully
If the organization had a better subject line, I would have opened it without thinking. Something simple, such as “ORGANIZATION NAME wants your input” would have done the trick.
Have YOU ever deleted or ignored an email because of a poorly written subject line?