Your email subject lines make a world of difference

A simple subject line can make or break the open rate for your emails.

Would you click on an email with the following subject line?

Subject: =?windows-1252?Q?Conference=20Planning=20Survey?=

I’m probably not alone in my instinct to trash this email. I figured it was probably the work of an unsophisticated spammer.

Looking at the snippet of email address displayed by my email service didn’t inspire confidence either. All I saw was “marketer-ese.” At best, I figured, this was an email from some market research firm.

However, I felt curious, so I expanded the email line. I discovered the email was from an organization I respect, but won’t name. The full email address was something like marketresearch@ORGANIZATION.com

Your bottom line: Pick your subject line carefully

If the organization had a better subject line, I would have opened it without thinking.  Something simple, such as “ORGANIZATION NAME wants your input” would have done the trick.

Have YOU ever deleted or ignored an email because of a poorly written subject line?