POLL: When is it okay to write “equity market” instead of plain English?

I change “equity market” to “stock market” tens of times…

“The Which Trials” according to “Woe is I”

If you've ever worried whether to use "which" or "that" you're…

Guest post: “Boost Chart Impact with Interpretation”

Marketing communications consultant Susan Becker and I met through…

Evoking emotions boosts the power of your writing

"I’ve learned that people will forget what you said, people…

What do you think about “What do you think?”

"What do you think?" is a weak ending to an email, according…

March 13 email writing class for folks in greater Boston, especially the western suburbs

"How to Write Business Emails and Letters That People Will Read"…

3 tips for maximizing your guest blog’s impact

What if you wrote a guest post and nobody realized you were…

What professional writers know

Financial bloggers, investment professionals, and wealth managers…

POLL: How do you pluralize “index”?

Indexes or indices? Which is the better way to pluralize "index"?…

Make your webinar a magnet for audience participation

If you’re planning your first webinar, don’t forget to plan…

Quarterly investment letters–Tell me “What makes them great?”

Quarterly investment letters are central to many asset managers'…

You vs me — or we: A rant on financial marketing

Investment and wealth management executives like to talk about…

Sales letter model: You are exceptional, but…

I found inspiration for a model sales letter in the introduction…

“Cut Adjective and Adverb Clutter,” says Booher

Minimize your use of adjectives and adverbs to communicate more…

Mind mapping your way to client appreciation: An FPA article

Mind mapping has rescued me many times. "A mind map can be a…

How I managed my presentation-writing anxiety

I freak out every time I have to write a new presentation. Well,…

POLL: How do you edit your writing for Compliance?

Financial writers and compliance departments are often at odds.…

Iowa caucuses’ lessons for financial advisors

Advisors, which counts more for your potential clients--your…

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