FAQ: “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors”

Are you a financial professional, writer, or marketer with questions…

Reader challenge: Rewrite this sentence to improve it

This sentence cries out for improvement. I'd like to know how…

Videos: 3 ways to make them palatable for video-haters like me

I HATE videos. As a lover of the written word, it annoys the…

Your personality can make any topic interesting

“If you have chosen a topic that is of general concern, and…
Your opinion on advisor vs. adviser?

POLL: What’s your favorite survival strategy for networking meetings?

If you’re an introverted perfectionist like me, you never feel…
Kim Blanton

Guest post: “Only”

The topic of proper word usage matters to my readers. So I perked…

BlackRock’s ad campaign appeals to thinkers

BlackRock is running an eye-catching ad campaign. You can't miss…
Caitlin Zucal

Guest post: “Make It a Worthwhile Experience–Marketing Your Brand on Pinterest”

Pinterest puzzles me. How the heck can "pinning" pictures in…

Nice analogy for asset allocation

A good story or analogy can boost the power of your communications.…

How long should a blog post run?

There's no set rule. I typically target 250-400 words. That's…

“Reader-Friendly Reports” in a nutshell

For a quick primer on writing great reports, simply read the…

POLL: When is it okay to write “equity market” instead of plain English?

I change “equity market” to “stock market” tens of times…

“The Which Trials” according to “Woe is I”

If you've ever worried whether to use "which" or "that" you're…

Guest post: “Boost Chart Impact with Interpretation”

Marketing communications consultant Susan Becker and I met through…

Evoking emotions boosts the power of your writing

"I’ve learned that people will forget what you said, people…

What do you think about “What do you think?”

"What do you think?" is a weak ending to an email, according…

March 13 email writing class for folks in greater Boston, especially the western suburbs

"How to Write Business Emails and Letters That People Will Read"…

3 tips for maximizing your guest blog’s impact

What if you wrote a guest post and nobody realized you were…