POLL: When is it okay to write “equity market” instead of plain English?
I change “equity market” to “stock market” tens of times every three months when I edit asset managers’ quarterly investment performance reports. Am I doing the right thing? The answer isn’t as clear as I, accustomed to clients who invest solely in stocks, initially thought. Equities vs. stocks Some of my wise colleagues on LinkedIn […]
“The Which Trials” according to “Woe is I”
If you’ve ever worried whether to use “which” or “that” you’re not alone. It took me years to figure out. However, Patricia O’Connor lays out the rules nicely in “The Which Trials” section of her book, Woe is I: The Grammarphobe’s Guide to Better English in Plain English. Which vs. that Here are O’Connor’s rules from […]
Guest post: “Boost Chart Impact with Interpretation”
Marketing communications consultant Susan Becker and I met through LinkedIn. I’ve enjoyed many exchanges with her about how to communicate more effectively. Her guest post focuses on making the most of charts. Boost Chart Impact with Interpretation By Susan K. Becker Because most people digest information visually rather than verbally, we are urged to stop […]
Evoking emotions boosts the power of your writing
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
What do you think about “What do you think?”
“What do you think?” is a weak ending to an email, according to Power Sales Writing: Using Communication to Turn Prospects into Clients by Sue Hershkowitz-Coore. I said “uh oh” to myself upon reading this because I’ve used this in emails accompanying proposals. Hershkowitz-Coore suggests you encourage your reader “to give you the result you […]