Your customers, your inspiration
“Customer comments can contain pure gold. Many of my most in-demand services came about from a suggestion made by someone who wanted to do business with me.” —Marcia Yudkin’s Marketing Minute What suggestions have your clients made to you? Have they suggested new services? Different ways to deliver your services? Listen to what they say. […]
Whoa, insurance = spam?
Insurance can get your email tagged as spam. I never would have guessed. I saw the following message after I ran one of my e-newsletters through a spam checker. It looks like there are some words in this email that might send your email to a Spam folder. To make sure your email is delivered […]
Setting myself a challenge: A May Blogathon
Am I crazy? I’ve signed up for the 2010 WordCount Blogathon in which bloggers commit to post every day during the month of May. Yes, that means at least 31 blog posts during the month of May. I typically post 11 to 15 times a month. So I’ve got to double or triple my output. […]
Marketing via U.S. mail still pays
“Don’t give up on mail,” wrote marketing consultant Libby Dubick in “Four marketing resolutions for 2010.” I agree that investment and wealth management firms should continue to use the U.S. mail. Letters and brochures ranked high when Dubick conducted an informal survey of how senior marketing executives would like to be introduced to a wealth […]
No more fancy-pants prose, please
“The writer who indulges in fancy-pants prose sometimes has too large an ego, and sometimes one that’s too small,” says Francis Flaherty, author of The Elements of Story. Fancy-pants prose—in other words, highfalutin, multisyllabic words—rarely serve writers well. Instead, as Flaherty suggests, they’re evidence that the author is trying to impress his or her audience. […]