Two views: “Why Wasatch Writes White Papers”
I dreamed of peeking into an asset management company’s marketing strategy when I saw the title “Why Wasatch Writes White Papers” in the latest issue of The Wasatch Advisor. Although the article disappointed, it suggested Wasatch’s real motive: Making the case for the asset classes in which they invest. Plus, it reminded me of two […]
“Omit needless words”–Excerpt from Strunk’s The Elements of Style
“Omit needless words,” advises William Strunk in the original edition of The Elements of Style, a bible for writers. He then says Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary […]
White paper marketing: Walk a fine line
Investment, wealth management, and financial planning firms agree that white papers are useful marketing tools. However, they don’t always agree on what constitutes a good white paper. Opinions diverge even more when I discuss white papers with members of the broader community of marketers and writers. These disagreements inspired the white paper survey that I […]
Guest post: Easy animation can boost your financial blog’s appeal
Animation and financial blogging don’t go together. Or so I assumed until I saw investment performance expert David Spaulding’s “An animated debate on geometric vs. arithmetic attribution.” In this guest post, Dave discusses his experience using GoAnimate.com to produce his first animated video. The enthusiastic response by his readers shows this kind of innovation can […]
What’s your favorite online resource for grammar, punctuation, and word usage questions?
Grammar, punctuation, and word usage questions come up every day–even for someone like me who prides herself on being a good writer. We can all benefit from online resources that help us figure out answers to our writing challenges. My three favorites: GrammarGirl, OWL, and Google I often Google my writing questions. But sometimes Google’s […]