How asset management giant BlackRock is tackling social media
BlackRock is jumping into social media, as you’ll see in this video, which I discovered on Adam Verchinski’s Everyday Tenacity blog. You can read Adam’s post about the presentation and also see BlackRock’s PowerPoint slides on his blog. Adam is on Twitter as @EverydTenacity. Nice job, Adam! BlackRock: The Power of Social, presented by Jonathan […]
“Smart people”: A good ad by Bessemer Trust
“You” is one of the most powerful words in the English language. You’re much more likely to read a sentence that addresses “you” than one that starts with “we.” But sometimes alternatives work, as in a recent ad by Bessemer Trust, which uses “smart people” instead of “you.” Do you think of yourself as one […]
Your email subject lines make a world of difference
A simple subject line can make or break the open rate for your emails. Would you click on an email with the following subject line? Subject: =?windows-1252?Q?Conference=20Planning=20Survey?= I’m probably not alone in my instinct to trash this email. I figured it was probably the work of an unsophisticated spammer. Looking at the snippet of email […]
Social media: How to succeed in 30 minutes a day
LinkedIn, Facebook, and Twitter are powerful marketing tools for financial advisors. But they could easily consume you 24 hours a day. This is why I suggest you learn from 30-Minute Social Media Marketing by marketer Susan Gunelius. Cover these four areas for success Gunelius offers sample plans for achieving social media success in just 30 […]
Financial writing tip: Don’t ignore the elephant in the room
Don’t write about something controversial as if it is an accepted fact. “Research has shown that the most active managers can beat their benchmarks handily,” wrote Eleanor Laise in “The Return of The Market-Beating Fund Manager” in The Wall Street Journal. Oh, really? Many financial advisors and investment professionals disagree. Laise should have acknowledged that […]