Great blog posts don’t matter…
…if people don’t read them. As the saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don’t count on readers for your financial advice or investment services blog posts to come to your blog. Grow your audience by making your content available […]
E-newsletters: Great marketing tool for financial advisors and writers
E-newsletters are a great way to market yourself, as I’ll discuss on the WordCount Last Wednesday (#wclw) Twitter live chat on August 25 from 11:30 a.m.-12:30 p.m. Eastern. You can get details on how to tune into my #wclw chat at http://bit.ly/92SQdH Learning from personal experience My Investment Writing e-newsletter has brought me many new […]
“CFA credential implies a standard of care not always upheld,” says Forbes opinion piece
Edward Siedle questions the integrity of some CFA charterholders in “Investors Misled By Brokers Masquerading As Fiduciaries: CFA credential implies a standard of care not always upheld,“ an August 9 “Expert View” on Forbes.com. Siedle is a former SEC attorney and the president of Benchmark Financial Services. While I think Siedle overstates his case, he […]
A top technique of financial advisors who blog successfully
Financial advisors, don’t post it and forget it. If the only thing you do with your blog posts is upload them to your blog, you limit your audience. Instead, recycle your content and make it available in other formats that your target market enjoys. Recycling is a powerful technique that helps financial advisors’ ROI on […]
Introverts, steal this idea for your next conference!
Conferences can be shy financial advisors’ worst nightmares. You spend so much time among so many strangers. You feel intimidated if many attendees seem to know one another. As an introvert, I feel your pain. My shyness inspired an idea that may help outgoing as well as shy financial professionals. Create a provocative badge. “If […]