New publishing opportunity for investment professionals
Investment professionals, mark April 1 in your calendar if you’re interested in expanding your professional publications. April 1 is the deadline for submissions for potential publication in the September 2011 issue of the New York Society of Security Analysts’ new online peer-reviewed journal. The society says it is “particularly interested in articles on financial regulation […]
How asset management giant BlackRock is tackling social media
BlackRock is jumping into social media, as you’ll see in this video, which I discovered on Adam Verchinski’s Everyday Tenacity blog. You can read Adam’s post about the presentation and also see BlackRock’s PowerPoint slides on his blog. Adam is on Twitter as @EverydTenacity. Nice job, Adam! BlackRock: The Power of Social, presented by Jonathan […]
“Smart people”: A good ad by Bessemer Trust
“You” is one of the most powerful words in the English language. You’re much more likely to read a sentence that addresses “you” than one that starts with “we.” But sometimes alternatives work, as in a recent ad by Bessemer Trust, which uses “smart people” instead of “you.” Do you think of yourself as one […]
Your email subject lines make a world of difference
A simple subject line can make or break the open rate for your emails. Would you click on an email with the following subject line? Subject: =?windows-1252?Q?Conference=20Planning=20Survey?= I’m probably not alone in my instinct to trash this email. I figured it was probably the work of an unsophisticated spammer. Looking at the snippet of email […]
Social media: How to succeed in 30 minutes a day
LinkedIn, Facebook, and Twitter are powerful marketing tools for financial advisors. But they could easily consume you 24 hours a day. This is why I suggest you learn from 30-Minute Social Media Marketing by marketer Susan Gunelius. Cover these four areas for success Gunelius offers sample plans for achieving social media success in just 30 […]